롯데마트는 2013년 유료 회원제 모습로 빅마켓 1호점을 냈다가 샵을 3개까지 늘렸지만 현재는 2개만 남아 있다. 경쟁사와 비교해 가게 수가 적고 매출이 떨어지자 지난해 8월에는 유료회원제를 폐지하고 일반 마트로 전환했다. 이 같은 내버려 뒀던 산업을 다시 확대하겠다고 나선 것을 두고도 업계에서는 이마트의 트레이더스가 매출 발달세를 보이자 이후늦게 전략을 수정했다는 평가가
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